Welcome to Federation

We love what we do

We’re passionate about combining strategic solutions with beautifully crafted ideas to deliver on our clients' business goals. 

Federation is a 100% NZ owned full-service creative agency. We’re a diverse team of multichannel thinkers across brand, retail, direct, digital, and social media.

We always listen, we love a good tussle and we pride ourselves on smart, well-crafted solutions. Coffee?

Knickers in a twist

The pre-cladding category is big business and traditionally, the advertising's about as boring as watching paint dry. So when James Hardie briefed us to produce a category-breaking campaign to promote HomeRAB (their cost-effective fibre-cement pre-cladding product) we saw a big opportunity to ruffle a few feathers within the building industry.

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With the RD1 brand changing to Farm Source one of the first tasks was winter clothing. This seemed like a simple assignment – but once we got into it we quickly realised we needed to find a distinct value proposition for Farm Source in the clothing sector.

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